Development of Personas to Communicate Narrative-Based Information About the HPV Vaccine on Twitter.

ABSTRACT: Introduction: Personas are based on real-life typologies of people that can be used to create characters and messages to communicate important health information through relatable narrative storylines. Persona development is data-driven and can involve multiple phases of formative research and evaluation; however, personas are largely underutilized in digital health research. The purpose of this study was to create and document persona development to deliver narrative-focused health education for parents on Twitter with the goal of increasing uptake of HPV vaccination among adolescents. Methods: Leveraging data from a mixed-method study conducted in the U.S. with a diverse population of parents with adolescents ages 9-14, we used both qualitative and quantitative data (e.g.,

SUBMITTER: Massey PM 

PROVIDER: S-EPMC8521793 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature