An evaluation of the Be Your Own Baby public awareness campaign.

ABSTRACT:

Objective

Assess the impact of the Be Your Own Baby (BYOB) public awareness campaign including population-level exposure, the effectiveness of ad platforms, and the effect of the campaign on family planning clinic attendance, the campaign's primary goal.

Data sources

The study relied on administrative data on traffic and engagement from the campaign's website, population survey data measuring campaign exposure, and clinic attendance volumes from state-by-year restricted-use versions of the Office of Population Affairs' Family Planning Annual Reports (2006-2018).

Study design

Bivariate analyses were used to assess website traffic and engagement and population-level exposure across key subgroups. We then used the synthetic control method to examine the impact of the BYO

SUBMITTER: Marthey D 

PROVIDER: S-EPMC8522570 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature