Cost, reach, and representativeness of recruitment efforts for an online skin cancer risk reduction intervention trial for young adults.

ABSTRACT: Despite its increasing use, few studies have reported on demographic representativeness and costs of research recruitment via social media. It was hypothesized that cost, reach, enrollment, and demographic representativeness would differ by social media recruitment approach. Participants were 18-25 year-olds at moderate to high risk of skin cancer based on phenotypic and behavioral characteristics. Paid Instagram, Facebook, and Twitter ads, unpaid social media posts by study staff, and unpaid referrals were used to recruit participants. Demographic and other characteristics of the sample were compared with the 2015 National Health Interview Survey (NHIS) sample. Analyses demonstrated significant differences among recruitment approaches regarding cost efficiency, study participation, and re

SUBMITTER: Heckman CJ 

PROVIDER: S-EPMC8541696 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature