Gender-based Decision Making in Marketing Channel Choice - Evidence of Maize Supply Chains in Southern Ethiopia.

ABSTRACT: We examine factors affecting the choice of marketing channels for maize among male, female, and joint decision-making farm households using data from households in Dawuro zone, southern Ethiopia. Econometric results suggest that female and joint decision-makers are more likely to sell maize to consumers or retailers in the main local market where the maize price is higher than to wholesale merchants directly from the farm. Individual decision-makers (male or female) who grow improved maize varieties are more likely to sell to wholesalers directly from the farm. This may be an indication of the effectiveness of joint decisions over individual decisions related to the market price. We also found that improved maize varieties distributed to farmers in the study area are of poor quality and th

SUBMITTER: Gebre GG 

PROVIDER: S-EPMC8549917 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature