The psycholinguistic and affective processing of framed health messages among younger and older adults.

ABSTRACT: How health-related messages are framed can impact their effectiveness in promoting behaviors, and messages framed in terms of gains have been shown to be more effective among older adults. Recent findings have suggested that the affective response to framed messages can contribute to these effects. However, the impact of demands associated with psycholinguistic processing for different frames is not well understood. In this study, exercise-related messages were gain or loss framed and with a focus on either desirable or undesirable outcomes. Participants read these messages while their eye movements were monitored and then provided affective ratings. Older adults reacted less negatively than younger adults to loss-framed messages and messages focusing on undesirable outcomes. Eye-movement

SUBMITTER: Liu X 

PROVIDER: S-EPMC8554681 | biostudies-literature | 2021 Jun

REPOSITORIES: biostudies-literature