Effect of a story-based, animated video to reduce added sugar consumption: A web-based randomized controlled trial.

ABSTRACT:

Background

Short and animated story-based (SAS) videos, which can be rapidly distributed through social media channels, are a novel and promising strategy for promoting health behaviors. In this study, we evaluate the effectiveness of a SAS video intervention to reduce the consumption of added sugars.

Methods

In December 2020, we randomized 4159 English-speaking participants from the United Kingdom (1:1:1) to a sugar intervention video, a content placebo video about sunscreen use (no sugar message), or a placebo video about earthquakes (no health or sugar message). We nested six list experiments in each arm and randomized participants (1:1) to a control list or a control list plus an item about consuming added sugars. The primary end-points were mean differences (on a scale

SUBMITTER: Vandormael A 

PROVIDER: S-EPMC8564880 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature