Impact of Little Cigars and Cigarillos Packaging Features on Product Preference.

ABSTRACT: We conducted a discrete choice experiment (DCE) among young adult cigarette smokers in the period July-August 2018 to examine their preference for cigarillos in response to various packaging-related attributes, including flavor, flavor description, quality descriptors, pack size, and prices. A convenience sample of 566 US young adult cigarette smokers aged 18-34, among whom 296 were current little cigar and cigarillo (LCC) smokers, were recruited using Facebook ads and invited to participate in an online (Qualtrics) tobacco survey containing DCE and tobacco use questions. In the experiment, participants chose among two cigarillo products or "neither" (opt-out). We analyzed preferences for LCCs using multinomial, nested, random parameter logit models. Results showed that young adult cigaret

SUBMITTER: Shang C 

PROVIDER: S-EPMC8583443 | biostudies-literature | 2021 Oct

REPOSITORIES: biostudies-literature