Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming.

ABSTRACT:

Objective

To compare and evaluate the prevalence of food and beverage marketing on the livestreaming platforms Twitch, Facebook Gaming and YouTube Gaming, as well as examine growth of food and beverage marketing on these platforms over a 17-month period of data collection.

Design

Cross-sectional data were analysed across three livestreaming platforms and six food and beverage categories: alcohol, candy, energy drinks, snacks, sodas and restaurants.

Setting

Stream titles of livestreamed events as well as corresponding hours watched on Twitch, Facebook Gaming and YouTube Gaming.

Participants

None.

Results

There were significant differences between the use of food and beverage brand mentions in stream titles across all three studied platforms (P < 0·05), as

SUBMITTER: Edwards CG 

PROVIDER: S-EPMC8593406 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature