#LetsUnlitterUK: A demonstration and evaluation of the Behavior Change Wheel methodology.

ABSTRACT: The Behavior Change Wheel is the most comprehensive and practically useful methodology available for developing behavior change interventions. The current article demonstrates how it can be applied to optimize pro-environmental behaviors and, in so doing, give interventionists access to a rigorous set of theories and techniques for systematically developing pro-environmental interventions. Section 1 describes the development of an intervention to increase people's intentions to post anti-littering messages on social media. Study 2 describes the development and evaluation of an intervention to increase people's actual anti-littering posts. Both evaluations are randomized controlled trials that compare the effectiveness of the developed intervention with interventions less informed by the Wh

SUBMITTER: Kolodko J 

PROVIDER: S-EPMC8594830 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature