Role of the Media in Health-Related Awareness Campaigns on Perception of COVID-19: A Pre-post Study in the General Population of Pakistan.

ABSTRACT: Medical preparedness and community education are the most valuable preventive tools for combatting the COVID-19 pandemic. This study aims to assess the role of media public health awareness campaigns on the knowledge of the general population about COVID-19 in Rawalpindi, Pakistan. A quantitative study using a pre-post design among 384 respondents was conducted. A structured questionnaire was administered to the participants twice: The first response (t ₁) from participants was filled in during the 1st week in February 2020 before any confirmed cases were reported in the country, and the second response (t ₂) was completed 1 month after the first case detection in Pakistan (March 2020). Media health awareness campaigns were launched just after the detect

SUBMITTER: Rehman AU 

PROVIDER: S-EPMC8632810 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature