The Framing Preference for Large and Increasing Components in Static and Dynamic Descriptions.

ABSTRACT: Describing sets in terms of a two-valued variable, either value can be chosen: exam results may be referred to by pass rates or fail rates. What determines such framing choices? Building on work by McKenzie and colleagues on reference points in the production and interpretation of framed information, we investigate two determinants of frame choice. One is that speakers tend to focus on the component that has increased vis-à-vis a previous state, the other is the tendency to choose the component larger than 50%. We propose to view reference points as pointing to different kinds of communicative relevance. Hence the use of the previous state and the 50% reference points by speakers is not just a function of the information, but is co-determined by a communicative cue in the context: the ques

SUBMITTER: Pander Maat H 

PROVIDER: S-EPMC8636774 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature