Ontology highlight
ABSTRACT:
SUBMITTER: Guo YJ
PROVIDER: S-EPMC8637323 | biostudies-literature | 2021
REPOSITORIES: biostudies-literature
Guo Yang Jenny YJ Lamberton Cait C
Frontiers in psychology 20211118
Access-based services allow financially-constrained individuals to consume a variety of goods and services without the cost of sole ownership. But might there be dangers in communicating about access-based consumption in terms of its affordability, particularly among this segment of consumers? To answer this question, we investigate the effects of framing access-based consumption in terms of two primary benefits: affordability and variety. Results from four studies suggest that although affordab ...[more]