The use of food swaps to encourage healthier online food choices: a randomized controlled trial.

ABSTRACT:

Background

Online grocery stores offer opportunities to encourage healthier food choices at the moment that consumers place a product of their choice in their basket. This study assessed the effect of a swap offer, Nutri-Score labeling, and a descriptive norm message on the nutrient profiling (NP) score of food choices in an online food basket. Additionally explored was whether these interventions made it more motivating and easier for consumers to select healthier foods and whether potential effects were moderated by consumer health interest.

Methods

Hypotheses were tested with a randomized controlled trial (RCT) in a simulated online supermarket. Dutch participants (n = 550) chose their preferred product out of six product options for four different categories (breakfast c

SUBMITTER: Jansen L 

PROVIDER: S-EPMC8642761 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature