To Tweet or Not to Tweet: A Longitudinal Analysis of Social Media Use by Global Diabetes Researchers.

ABSTRACT:

Background

Engaging influential stakeholders in meaningful exchange is essential for pharmaceutical companies aiming to improve care. At a time where opportunities for face-to-face engagement are limited, the ability to interact, learn and generate actionable insights through digital channels such as Twitter, is of considerable value.

Aim

The aim of this study was to evaluate digital engagement among global diabetes mellitus researchers.

Materials and methods

We identified every global tweet (20,614,515) and scientific publication (44,135) regarding diabetes mellitus from 1 August 2018 to 1 August 2020. Through author matching we combined datasets, resulting in a list of digitally active scientific authors. Generalised linear modelling identified factors predicting th

SUBMITTER: Leigh S 

PROVIDER: S-EPMC8650740 | biostudies-literature | 2021 Nov

REPOSITORIES: biostudies-literature