Children's measured exposure to food and beverage advertising on television in Toronto (Canada), May 2011-May 2019.

ABSTRACT:

Objective

Exposure to unhealthy food advertising is a known determinant of children's poor dietary behaviours. The purpose of this study was to quantify and characterize Canadian children's exposure to food advertising on broadcast television and examine trends over time.

Methods

Objectively measured advertising exposure data for 19 food categories airing on 30 stations broadcast in Toronto were licenced for May 2011 and May 2019. Using ad ratings data, the average number of food advertisements viewed by children aged 2-11 years, overall, by food category and by type of television station (child-appealing, adolescent-appealing and generalist stations), was estimated per time period.

Results

In May 2019, children viewed an average of 136 food advertisements on televisi

SUBMITTER: Pauze E 

PROVIDER: S-EPMC8651920 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature