Temporary business model innovation – SMEs’ innovation response to the Covid‐19 crisis

ABSTRACT: The Covid‐19 crisis has hit SMEs particularly hard. Numerous business models (BM) have been limited or rendered downright impossible due to decreased social contact. SMEs can respond to this exogenous crisis via temporary business model innovation (BMI). This empirical study investigates these temporary BMs using a multiple case study approach based on five SMEs in Austria, Germany, and Liechtenstein who within a short period of time applied their core competencies and networks to integrate new BMs, which were in some cases very different from existing ones. These had a positive effect on strategic flexibility, and if desired can also be incorporated into the firm long‐term. The paper contributes to SME crisis management during the Covid‐19 pandemic by pointing out and developing a success

SUBMITTER: Clauss T 

PROVIDER: S-EPMC8662028 | biostudies-literature | 2021 Aug

REPOSITORIES: biostudies-literature