Claims on Ready-to-Eat Cereals: Are Those With Claims Healthier?

ABSTRACT: Background: The use of advertising content strategies that suggest consuming a product will confer nutrient- and health-related benefits influences household food purchasing decisions, which increases consumption of energy-dense, nutrient-poor products. We examined the presence of marketing claims regarding nutrient content, health and nature in ready-to-eat (RTE) cereal packages in relation to the products' nutritional quality. Methods: A cross-sectional content analysis was conducted on 178 RTE cereal packages available in the six largest supermarket chains in four Colombian cities from August to November 2018. The nutritional quality of products was assessed through the nutrient profile model established by the Chilean Law of Food Labeling and Advertising law. Results:<

SUBMITTER: Parra-Murillo M 

PROVIDER: S-EPMC8662936 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature