Incidental exposure to hedonic and healthy food features affects food preferences one day later.

ABSTRACT: Memories acquired incidentally from exposure to food information in the environment may often become active to later affect food preferences. Because conscious use of these memories is not requested or required, these incidental learning effects constitute a form of indirect memory. In an experiment using a novel food preference paradigm (n = 617), we found that brief incidental exposure to hedonic versus healthy food features indirectly affected food preferences a day later, explaining approximately 10% of the variance in preferences for tasty versus healthy foods. It follows that brief incidental exposure to food information can affect food preferences indirectly for at least a day. When hedonic and health exposure were each compared to a no-exposure baseline, a general effect of hedonic

SUBMITTER: Dutriaux L 

PROVIDER: S-EPMC8665956 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature