Measuring the impact and reach of informal educational videos on YouTube: The case of Scientific Animations Without Borders.

ABSTRACT: Given the popularity, reach, and variable accessibility of online platforms as channels for informal education by higher-education institutions (HEIs), it becomes practically and theoretically important to better understand the factors that affect the impact and reach of any such Internet-delivered ICT informal learning. Accordingly, this study analysed viewer data from one informal, science animation educational channel on currently the most-watched online platform, YouTube, to measure characteristics affecting the videos' impact and reach. Results from the study identified the most watched videos on the channel-including survival gardening using drip irrigation, charcoal water filtration, and tuberculosis prevention-and characteristic demand, time, location, and volume of video access. W

SUBMITTER: Bello-Bravo J 

PROVIDER: S-EPMC8668831 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature