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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide.


ABSTRACT: Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.

SUBMITTER: Williamson C 

PROVIDER: S-EPMC8684545 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature

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The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide.

Williamson Chloë C   Baker Graham G   Tomasone Jennifer R JR   Bauman Adrian A   Mutrie Nanette N   Niven Ailsa A   Richards Justin J   Oyeyemi Adewale A   Baxter Beelin B   Rigby Benjamin B   Cullen Benny B   Paddy Brendan B   Smith Brett B   Foster Charlie C   Drummy Clare C   Vandelanotte Corneel C   Oliver Emily E   Dewi Fatwa Sari Tetra FST   McEwen Fran F   Bain Frances F   Faulkner Guy G   McEwen Hamish H   Mills Hayley H   Brazier Jack J   Nobles James J   Hall Jennifer J   Maclaren Kaleigh K   Milton Karen K   Olscamp Kate K   Campos Lisseth Villalobos LV   Bursle Louise L   Murphy Marie M   Cavill Nick N   Johnston Nora J NJ   McCrorie Paul P   Wibowo Rakhmat Ari RA   Bassett-Gunter Rebecca R   Jones Rebecca R   Ruane Sarah S   Shilton Trevor T   Kelly Paul P  

The international journal of behavioral nutrition and physical activity 20211219 1


Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in  ...[more]

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