[Piety, fashion and business: positions of ethical/aesthetic femininity in muslim lifestyle-vlogs].

ABSTRACT: The article discusses empirical findings on the construction of models of Muslim femininity in German-speaking lifestyle vlogs on YouTube, in which faithful Muslim women appear as influencers and stage their everyday routines and practices in a mostly idealized way and with references to religious knowledge. Applying a post-structuralist theoretical framework, I consider those models as subject positions of a specific discourse of Muslim femininity promoting certain modes of self-understanding, self-conduct and related ways of affection. After a brief discussion of Muslim and secular discourses of femininity in which my data can be located, I present results from a discourse analysis of videos from two German-speaking channels: I suggest that the producers constitute a hybrid model of Musl

SUBMITTER: Malli G 

PROVIDER: S-EPMC8700261 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature