Social Media Use Among Foot and Ankle Orthopedic Surgeons.

ABSTRACT:

Background

Digital media is an effective tool to enhance brand recognition and is currently referenced by more than 40% of orthopedic patients when selecting a physician. The purpose of this study was to evaluate the use of social media among foot and ankle (F&A) orthopedic surgeons, and the impact of that social media presence on scores of a physician-rated website (PRW).

Methods

Randomly selected F&A orthopedic surgeons from all major geographical locations across the United States were identified using the AAOS.org website. Internet searches were then performed using the physician's name and the respective social media platform. A comprehensive social media use index (SMI) was created for each surgeon using a scoring system based on social media platform use. The use of i

SUBMITTER: Garofolo-Gonzalez G 

PROVIDER: S-EPMC8702771 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature