Using cognitive interviewing to bridge the intent-interpretation gap for nutrition coverage survey questions in India.

ABSTRACT: Designing survey questions that clearly and precisely communicate the question's intent and elicit responses based on the intended interpretation is critical but often undervalued. We used cognitive interviewing to qualitatively assess respondents' interpretation of and responses to questions pertaining to maternal and child nutrition intervention coverage. We conducted interviews to cognitively test 25 survey questions with mothers (N = 21) with children less than 1 year in Madhya Pradesh, India. Each question was followed by probes to capture information on four cognitive stages-comprehension, retrieval, judgement, and response. Data were analysed for common and unique patterns across the survey questions. We identified four types of cognitive challenges: (1) retention of multiple concep

SUBMITTER: Ashok S 

PROVIDER: S-EPMC8710093 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature