Ontology highlight
ABSTRACT:
SUBMITTER: Beshears J
PROVIDER: S-EPMC8734590 | biostudies-literature | 2021 Jul
REPOSITORIES: biostudies-literature

Beshears John J Lee Hae Nim HN Milkman Katherine L KL Mislavsky Robert R Wisdom Jessica J
Management science 20201015 7
Habits involve regular, cue-triggered routines. In a field experiment, we tested whether incentivizing exercise routines-paying participants each time they visit the gym within a planned, daily two-hour window-leads to more persistent exercise than offering flexible incentives-paying participants each day they visit the gym, regardless of timing. Routine incentives generated <i>fewer</i> gym visits than flexible incentives, both during our intervention and after incentives were removed. Even amo ...[more]