Twitter Mediated Sociopolitical Communication During the COVID-19 Pandemic Crisis in India.

ABSTRACT: While Twitter has grown popular among political leaders as a means of computer-mediated mass media communication alternative, the COVID-19 pandemic required new strategies for socio-political communication to handle such a crisis. Using the case of India, which was one of the worst-hit countries and is also the world's largest democracy, this research explicates how political leaders responded to the COVID-19 crisis on Twitter during the first wave as it was the first time such a crisis occurred. Theoretical frameworks of discursive leadership and situational crisis communication theory have been used to analyze interactions based on the usage patterns, the content of communication, the extent of usage in relation to the severity of the crisis, and the possible role of leaders' position al

SUBMITTER: Jain N 

PROVIDER: S-EPMC8740330 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature