Including Medical Footage and Emotional Content in Organ Donation Educational Videos for Latinx Viewers.

ABSTRACT: We assessed whether videos with medical footage of organ preservation and transplantation plus sad, unresolved, or uplifting stories differentially affect deceased organ donor registration among clients in Latinx-owned barbershops and beauty salons. In a 2 × 3 randomized controlled trial, participants (N = 1,696, mean age 33 years, 67% female) viewed one of six videos. The control portrayed a mother who received a kidney (uplifting), excluding medical footage. Experimental videos included medical footage and/or showed a mother waiting (unresolved) or sisters mourning their brother's death (sad). Regression models assessed relative impact of medical footage and storylines on: (1) registry enrollment, (2) donation willingness stage of change, and (3) emotions. Randomization yielded ap

SUBMITTER: Wall SP 

PROVIDER: S-EPMC8752650 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature