The Role of Recipient Characteristics in Health Video Communication Outcomes: Scoping Review.

ABSTRACT:

Background

The importance of effective communication during public health emergencies has been highlighted by the World Health Organization, and it has published guidelines for effective communication in such situations. With video being a popular medium, video communication has been a growing area of study over the past decades and is increasingly used across different sectors and disciplines, including health. Health-related video communication gained momentum during the SARS-CoV-2 pandemic, and video was among the most frequently used modes of communication worldwide. However, although much research has been done regarding different characteristics of video content (the message) and its delivery (the messenger), there is a lack of knowledge about the role played by the character

SUBMITTER: Lungu DA 

PROVIDER: S-EPMC8759013 | biostudies-literature | 2021 Dec

REPOSITORIES: biostudies-literature