Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.
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ABSTRACT: Supplementary information
The online version contains supplementary material available at 10.1007/s11002-022-09614-x.
SUBMITTER: Ding Y
PROVIDER: S-EPMC8761840 | biostudies-literature | 2022 Jan
REPOSITORIES: biostudies-literature
Publications
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products.
Marketing letters 20220117 1
Despite the extensive use of anthropomorphism strategy in marketing practices, little research attention has been given to the environmental factors that influence consumer preference for anthropomorphic products. This research examines when and why contagious disease cues can influence consumer preference for anthropomorphic products. The results from four empirical experiments consistently show that when exposed to contagious disease cues, consumers exhibit a lower preference for anthropomorph ...[more]
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