Stories of intentional action mobilise climate policy support and action intentions.

ABSTRACT: What makes a climate story effective? We examined if short fiction stories about everyday pro-environmental behaviours motivate climate policy support, and individual and collective climate action in a nationally representative experiment (N = 903 UK adults). The story featuring protagonists driven by pro-environmental intentions (i.e., the intentional environmentalist narrative) increased participants' support for pro-climate policies and intentions to take both individual and collective pro-environmental actions, more so than did stories featuring protagonists whose pro-environmental behaviours were driven by intentions to gain social status, to protect their health, and a control story. Participants' stronger feelings of identification with the protagonist partially explained these effe

SUBMITTER: Sabherwal A 

PROVIDER: S-EPMC8782940 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature