Newspaper Coverage of Snus in an Emerging Norwegian Snus Market 2002-2011: A Content Analysis.

ABSTRACT:

Background

In a context where snus is a legal product, its advertising is prohibited and its prevalence of use has been on the rise among adolescents and young adults, the aim of this article is to identify the extent of snus coverage in Norwegian newspapers and the themes and values communicated about snus therein from 2002 to 2011.

Aim and methods

All major Norwegian newspapers were scanned for articles with "snus" (and relevant connectors) in headings, ingresses, and/or pictures/captions as search criteria. Using the Retriever media monitoring service as a database, the search returned 943 unique articles, which were subjected to quantitative content analysis.

Results

The number of articles per year increases over the period, while their average length decreases sl

SUBMITTER: Gunnar S 

PROVIDER: S-EPMC8807211 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature