Community pharmacists' perception and exposure to drug promotion in Pakistan: a cross-sectional study.

ABSTRACT:

Objective

Drug promotion is a factor that promotes the irrational use of drugs and sometimes negatively influences the prescribing/dispensing pattern. So there was a need to assess the views about accepting gifts and attitudes/influence towards drug promotion among community pharmacists in Punjab, Pakistan.

Setting

Adopting a preused questionnaire, we conducted a cross-sectional multiple-site survey study. We distributed questionnaires to pharmacists in the community pharmacies to investigate the exposure, scepticism and acceptance to drug promotion as well as their perception about the appropriateness of gifts and to check if they had been taught about dealing with medical representatives. Data were analysed in simple percentages, and the χ² test was used to eval

SUBMITTER: Gillani AH 

PROVIDER: S-EPMC8808374 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature