Rewarding cognitive effort increases the intrinsic value of mental labor.

ABSTRACT: Current models of mental effort in psychology, behavioral economics, and cognitive neuroscience typically suggest that exerting cognitive effort is aversive, and people avoid it whenever possible. The aim of this research was to challenge this view and show that people can learn to value and seek effort intrinsically. Our experiments tested the hypothesis that effort-contingent reward in a working-memory task will induce a preference for more demanding math tasks in a transfer phase, even though participants were aware that they would no longer receive any reward for task performance. In laboratory Experiment 1 (n = 121), we made reward directly contingent on mobilized cognitive effort as assessed via cardiovascular measures (β-adrenergic sympathetic activity) during the training ta

SUBMITTER: Clay G 

PROVIDER: S-EPMC8812552 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature