How Residents' Attitudes to Tourists and Tourism Affect Their Pro-tourism Behaviours: The Moderating Role of Chinese Traditionality.

ABSTRACT: Although sufficient attention has been paid to residents' attitudes to tourism in previous studies, few studies have used residents' attitudes to tourists and tourism simultaneously to explain their support for tourism. This study fills this gap by examining the effect of place image and host-tourist interactions on residents' attitudes to tourists and tourism, respectively, and their consequent reactions by considering the moderating effect of Chinese traditionality. The proposed model is tested using data from 357 residents living in Huangshan, a fifth-tier city in China. Results demonstrate that attitudes to tourism and host-tourists interaction positively affect their pro-tourism behaviours. Moreover, attitudes to tourism mediate place the image's, host-tourists interaction's and attit

SUBMITTER: Shen K 

PROVIDER: S-EPMC8814582 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature