Development and Validation of the Medical Affairs Pharmaceutical Physician Value (MAPPval) Instrument.

ABSTRACT:

Background

A pilot study conducted in 2020 suggested that Medical Affairs Pharmaceutical Physicians (MAPPs) may be inherently undervalued within the pharmaceutical industry and vulnerable to replacement by less qualified roles. There are currently no standardized metrics to measure MAPP performance, thus it is necessary to measure the value of MAPPs to employers and clarify the need for their specific skills.

Objectives

The first aim of this study was to identify a list of indicators to produce an MAPP value measurement tool, and the second aim was to determine its discriminant validity by showing that the 'MAPPval instrument' differentiated the MAPP role from other internal stakeholders (regulatory affairs, market access, commercial, and patient advocacy) in terms of accoun

SUBMITTER: Jandhyala R 

PROVIDER: S-EPMC8818008 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature