Ambivalent Stereotypes and Persuasion: Attitudinal Effects of Warmth vs. Competence Ascribed to Message Sources.

ABSTRACT: The stereotype content model (Fiske et al., 2002) defines warmth and competence as basic dimensions of social judgment, with warmth often dominating perceptions; it also states that many group-related stereotypes are ambivalent, featuring high levels on one dimension and low levels on the other. Persuasion theories feature both direct and indirect source effects (Bohner et al., 1995). Combining both the approaches, we studied the persuasiveness of ambivalently stereotyped sources. Participants (total n = 296) read persuasive arguments attributed to groups stereotyped as either low in competence but high in warmth (e.g., housewives) or vice versa (e.g., lawyers). In Study 1, high competence/low warmth sources were more persuasive than low competence/high warmth sources. In Study 2, t

SUBMITTER: Linne R 

PROVIDER: S-EPMC8830407 | biostudies-literature | 2021

REPOSITORIES: biostudies-literature