The Impact of Toddler Milk Claims on Beliefs and Misperceptions: A Randomized Experiment with Parents of Young Children.

ABSTRACT:

Background

Toddler milk (ie, a nutrient-fortified milk-based drink marketed for children aged 12 to 36 months) has been marketed increasingly in the United States with structure/function claims on product packaging that are potentially misleading.

Objective

This study examined how structure/function claims impact parents' beliefs and perceptions about a toddler milk product.

Design

This was a 3-arm between-subjects randomized experiment.

Participants

A diverse sample of 2,190 US parents of children aged 1 to 5 years were chosen to take an online survey.

Intervention

Participants were randomly assigned to view a toddler milk package with either an unrelated claim ("new and improved," ie, control condition), a "brain development" claim (ie, "brain" claim),

SUBMITTER: Richter APC 

PROVIDER: S-EPMC8840993 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature