Using Facebook to promote the uptake of colorectal cancer screening.

ABSTRACT:

Background

The use of social media presents a unique opportunity for cancer screening programs to motivate individuals to get screened. However, we need a better understanding of what types of social media messages for colorectal cancer (CRC) screening are preferred. The objective of this study was to develop social media messages promoting CRC screening uptake to identify messages preferred by the target audience.

Methods

We conducted a qualitative descriptive study and collected data through focus groups with Facebook users of screen-eligible age. Participants were presented with social media messages and asked to provide feedback. Messages were informed by the Health Belief Model, current evidence regarding screening communication and health communication and social media

SUBMITTER: Ruco A 

PROVIDER: S-EPMC8848656 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature