Thx 4 the msg: Assessing the Impact of Texting on Student Engagement and Persistence.

ABSTRACT: As colleges and universities strive to increase persistence and aid students in reaching graduation, they are utilizing alternative communication strategies like text messaging. Behavioral economics researchers suggest personalized, regular nudges can help college students make decisions that positively impact their college career and keep them on track for graduation. The current study presents the results of a randomized field experiment where a text messaging program was implemented in a large college at a public university. The intervention utilized a mixture of automated and personalized text messages from academic advisors and allowed for two-way communication between individual students and their major advisor. Mulitvariate analyses revealed the intervention had no impact on univers

SUBMITTER: Tippetts MM 

PROVIDER: S-EPMC8853065 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature