Bicultural Minds: A Cultural Priming Approach to the Self-Bias Effect.

ABSTRACT: Recent research has discovered a robust bias towards the processing of self-relevant information in perceptual matching. Self-associated stimuli are processed faster and more accurately than other-associated stimuli. Priming of independent or interdependent self-construal can dynamically modulate self-biases in high-level cognitive tasks. This study explored whether priming of independent/interdependent mindsets can modulate the self-bias effect in perceptual matching. In two experiments, British participants performed a priming task (Experiment 1 using a word-search task-an implicit priming approach, Experiment 2 with a reflective thinking task-an explicit priming method) immediately followed by a perceptual matching task, where they first learned to associate geometric shapes with labels

SUBMITTER: Jiang M 

PROVIDER: S-EPMC8869382 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature