Links between types of value orientations and consumer behaviours. An empirical study.

ABSTRACT: The present study concerns the phenomenon of the co-dependence of value orientations and consumer behaviours. Although the idea of the overall connections between both areas is not new, the article contributes to the knowledge about relations between very specific consumer behaviours and social value orientations among people married or in an informal partnership. Using the obtained data, we examine to what extent the prosocial, reciprocal, and egoistic value orientations coexist with compensative, compulsive, and demonstrative buying. The analysis confirms the hypotheses that representatives of the reciprocal and egoistic orientations show susceptibility to compensative and compulsive buying to a greater extent than persons preferring other value orientations. In addition, the data show c

SUBMITTER: Adamczyk G 

PROVIDER: S-EPMC8870570 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature