Factors Influencing Italian Consumers' Willingness to Pay for Eggs Enriched with Omega-3-Fatty Acids.

ABSTRACT: This paper focused on eggs enriched with omega-3-fatty acids with the aim of understanding if functional eggs were of interest to Italian consumers, and analyzing which characteristics of table egg quality, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for eggs enriched with omega-3-fatty acids. We performed an online survey on 312 Italian consumers. The analysis was based on the Tobit regression model. The findings showed that unmarried females were more willing to pay a premium price for functional eggs than male consumers. Furthermore, the probability of showing a higher WTP for functional eggs increased among consumers reporting a higher income. Moreover, the WTP for functional eggs increased with the growing i

SUBMITTER: Palmieri N 

PROVIDER: S-EPMC8870929 | biostudies-literature | 2022 Feb

REPOSITORIES: biostudies-literature