Digital opportunities to connect and complain - the use of Facebook in small animal practice.

ABSTRACT:

Background

Social media is increasingly used in small animal practice, enabling veterinarians to connect with clients and promote their business online. It can also be used by clients to quickly distribute complaints via online communities.

Material/methods

Using a questionnaire study we investigated Austrian, Danish and UK veterinarians' attitudes towards Facebook, the contents of clients' online complaints and how they were handled by veterinarians (N = 648).

Results

In Denmark and the UK, around 90% of practices had a Facebook page, in contrast to 40% of Austrian practices. Most Danish and UK veterinarians agreed that the use of Facebook was relevant and expected by clients. Agreement was lower among Austrian veterinarians, probably reflecting the lower upta

SUBMITTER: Springer S 

PROVIDER: S-EPMC8885750 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature