Location, location, location: a discrete choice experiment to inform COVID-19 vaccination programme delivery in the UK.

ABSTRACT:

Background

Large-scale vaccination is fundamental to combatting COVID-19. In March 2021, the UK's vaccination programme had delivered vaccines to large proportions of older and more vulnerable population groups; however, there was concern that uptake would be lower among young people. This research was designed to elicit the preferences of 18-29-year-olds regarding key delivery characteristics and assess the influence of these on intentions to get vaccinated, to inform planning for this cohort.

Methods

From 25 March to 2 April 2021, an online sample of 2012 UK adults aged 18-29 years participated in a Discrete Choice Experiment. Participants made six choices, each involving two SMS invitations to book a vaccination appointment and an opt-out. Invitations had four attributes

SUBMITTER: McPhedran R 

PROVIDER: S-EPMC8894545 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature