The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail.
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ABSTRACT:
SUBMITTER: Gu C
PROVIDER: S-EPMC8916672 | biostudies-literature | 2022
REPOSITORIES: biostudies-literature
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The impact of reusable tableware packaging combined with environmental propaganda on consumer behaviour in online retail.
Gu Chao C Chen Jiangjie J Wei Wei W Sun Jie J Yang Chun C Jiang Liao L Hu Jingyue J Lv Baiwan B Lin Shuyuan S Jiang Qianling Q
PloS one 20220311 3
With the development of the takeaway industry, the demand for disposable cutlery is increasing, posing a heavy burden on the environment. Helping reusable tableware increase market share is important because it helps preserve the natural environment while making commercial gains. Given the additional cost to consumers of using reusable tableware in many settings, this article examines the impact of incorporating environmental propaganda into packaging design on consumer behaviour. The results sh ...[more]
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