[Atopic dermatitis-identifying needs in the German population by internet search queries].

ABSTRACT:

Background

The internet is one of the most important sources for health-related information for the general population. Therefore, the analysis of internet search engines can help to capture the social interests and needs regarding diseases.

Objectives

The aim of this study was to investigate the search queries related to atopic dermatitis (AD) regarding frequency, focus of interest and temporal occurrence in the German federal states in order to identify possible regional differences.

Material and methods

Using the Google Ads Keyword Planner, AD relevant keywords including the monthly search volume between January 2017 and December 2020 were identified, which were then assigned to different categories.

Results

Overall, 1419 keywords were found that had a searc

SUBMITTER: Tizek L 

PROVIDER: S-EPMC8925291 | biostudies-literature | 2022 Jun

REPOSITORIES: biostudies-literature