Mass media and communication interventions to increase HIV testing among gay and other men who have sex with men: Social marketing and visual design component analysis.

ABSTRACT: Mass media and communication interventions can play a role in increasing HIV testing among gay, bisexual and other men who have sex with men (GBMSM). Despite the key role of social marketing principles and visual design within intervention development of this type, evidence is limited regarding interventions' social marketing mix or visual design. As part of a systematic review, intervention content was assessed using social marketing theory and social semiotics. Data were extracted on the nature of the intervention, mode of delivery, use of imagery, content and tone and the eight key characteristics of social marketing. Data were synthesised narratively. Across the 19 included studies, reference to social marketing principles was often superficial. Common design features were identified a

SUBMITTER: Riddell J 

PROVIDER: S-EPMC8938994 | biostudies-literature | 2022 May

REPOSITORIES: biostudies-literature