Fashion consumption during COVID-19: Comparative analysis of changing acquisition practices across nine countries and implications for sustainability

ABSTRACT: The COVID-19 pandemic caused and still causes unprecedented disruptions in daily lives of billions of people globally. It affects practices and routines across all household consumption domains, including clothing consumption. Drawing on Social Practice Theory, this article explores and compares changes in clothing acquisition practices during COVID-19 across nine countries: the USA, the UK, Finland, Germany, Switzerland, Iran, Czech Republic, India, and Hong Kong SAR. Data was obtained through a standardized survey containing rated and open-ended questions, which were analyzed through descriptive quantitative analysis and inductive qualitative content analysis of open-ended questions. The results of this cross-country research indicate that all forms of fashion consumption, including more

SUBMITTER: Vladimirova K 

PROVIDER: S-EPMC8942574 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature