Alerting consciences to reduce cybercrime: a quasi-experimental design using warning banners.

ABSTRACT:

Objective

Aiming to reduce distributed denial-of-service (DDoS) attacks by alerting the consciences of Internet users, this paper evaluates the effectiveness of four warning banners displayed as online ads (deterrent-control, social, informative, and reorienting) and the contents of their two linked landing pages.

Methods

We implement a 4 × 2 quasi-experimental design on a self-selected sample of Internet users to measure the engagement generated by the ads and the pages. Engagement is measured on the ads as the ratio of clicks to impressions and on the pages as percentage of page scrolled, average session duration, video interaction rate, and URLs click rate.

Results

Social ads generate significantly more engagement than the rest with low to medium effect sizes. Data

SUBMITTER: Moneva A 

PROVIDER: S-EPMC8943110 | biostudies-literature | 2022 Mar

REPOSITORIES: biostudies-literature