Persisting Effects of a Social Media Campaign to Prevent Indoor Tanning: A Randomized Trial.

ABSTRACT:

Background

A social media campaign for mothers aimed at reducing indoor tanning (IT) by adolescent daughters reduced mothers' permissiveness toward IT in an immediate posttest. Whether the effects persisted at 6 months after the campaign remains to be determined.

Methods

Mothers (N = 869) of daughters ages 14-17 in 34 states without bans on IT by minors were enrolled in a randomized trial. All mothers received an adolescent health campaign over 12 months with posts on preventing IT (intervention) or prescription drug misuse (control). Mothers completed a follow-up at 18 months post-randomization measuring IT permissiveness, attitudes, intentions, communication, and behavior, and support for state bans. Daughters (n = 469; 54.0%) just completed baseline and follow-up surveys.

SUBMITTER: Buller DB 

PROVIDER: S-EPMC8983451 | biostudies-literature | 2022 Apr

REPOSITORIES: biostudies-literature