Consumer Preference and Willingness to Pay for Direct-to-Consumer Mobile Teledermoscopy Services in Australia.

ABSTRACT:

Objective

To investigate consumer preference and willingness to pay for mobile teledermoscopy services in Australia.

Methods

Consumers who were taking part in a randomised controlled trial comparing mobile teledermoscopy and skin self-examination were asked to complete a survey which incorporated a discrete choice experiment (DCE) and a contingent valuation question. Responses were used to determine their willingness to pay for mobile teledermoscopy services in Australia and their overall service preferences.

Results

The 199 consumers who responded were 71% female and had a mean age of 42 years (range, 18-73). The DCE results showed that consumers prefer a trained medical professional to be involved in their skin cancer screening. Consumers were willing to pay AUD 41

SUBMITTER: Snoswell CL 

PROVIDER: S-EPMC8985042 | biostudies-literature | 2022

REPOSITORIES: biostudies-literature